Welcome Back! Today we’re going to take an even deeper look into the psychology of transforming patients! Getting those “Yes” and continuing to move forward in marketing!
Last week we talked about understanding the psychology of patients as well as improving your own. This tool alone will result in obtaining new patients and increasing case acceptance. This week we’re going to talk about the New Patient Transformation.
This week, AMP talks about neurology and mirror neurons. For example, “Birds of a feather flock together” meaning we hang out with people who are like us. But really, we either one hang out with people who are like us or we hang out with people who we aspire to be. Think about that for a second and then think about their social group.
Utilize that to your advantage, capture those moments via photo or video. Social proof is a massive advantage in this industry. It takes a little bit of time to optimize videos on YouTube and Facebook but it’s totally worth it. Is your marketing optimized around high-end? Especially if you’re wanting to attract those types of patients?
When was the last time you asked your new patients about their experience at your dental practice? Understanding transforming patients is crucial to the case accpetance process…